You have certainly heard of one hit wonders.  Usually, a rock band that really makes it big with one song.  Then when its popularity fades, they’re never heard of again.

A  Making Money Online business can be the same.  When you first start out, your focus is on getting started and trying to bring in money and be profitable quickly.  It makes good sense as you start up.  But once you get off the ground, you need to change your focus.  You need to stop thinking about the quick buck and start thinking about a long term Money Making Online business that will build your income steadily over the long  term.

There are a lot of steps you can take to build your long term business, but the first one to take is through backend selling.

Your backend consists of the additional sale or sales that you make after or maybe at the same time you sell your initial product.  Your backend is where your making money online business will make the most money in the long run.  So how does this all work?

To understand this you need to consider your marketing program as a sales funnel.  You pour a lot of stuff into the funnel’s big opining at the top, and it comes out of the smaller opening at the bottom.  But a sales funnel has a lot of leaks.  Not everything comes out the bottom.

Think of the first product you sell to a new buyer as the entry point to your funnel.  You price it relatively low, so lots of people buy it.  That’s the wide end of the funnel.

What you want to do is to migrate those buyers to more expensive products so you can make more money on each repeat sale to those customers.  Along the way you can also sell your customer additional products at the same or similar price at any level of your funnel.

Not every customer will migrate all the way to the most expensive product you sell, and some who do will only buy one of your most expensive products instead of buying them all.  That’s why you can think of your funnel as having leaks.  Not every customer who enters it makes it all the way to the bottom.

But the funnel concept give you a nice picture of what you are trying to do.  You want to sell more products to exiting customers and migrate as many of those customers as possible to more expensive product over time.

Effective IT Consulting

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